Your Dream Dress Awaits
Our Story
Welcome to Asher Lane Bridal Shop – your premier bridal destination in Northeast Texas, just a short drive from Dallas, TX! For two years, The Asher Lane specialized in designing and offering bridesmaid and bridal party dresses with built-in bras online. However, we have since shifted our focus exclusively to our bridal shop, where we proudly feature a stunning selection of wedding dresses from renowned designers. We're excited to help you find the perfect gown for your special day!
To ensure that you receive personalized service and the attention you deserve, we will be by appointment only. You can reach out to us by phone at 903.227.8501 or conveniently request an appointment online.
In the Book of Hebrews, the name Asher symbolizes 'blessed' or 'happy,' and that's precisely the sentiment we aspire to instill in every bride who walks through our doors. We are proud to be a woman-owned and operated establishment, dedicated to making your bridal experience truly special.
ABOUT
Our Founder
Melody Hammett is the visionary behind The Asher Lane, where her journey began with designing bridesmaid dresses featuring built-in bras. However, after three years, Melody discovered her true passion lay elsewhere within the bridal industry. In October 2023, she launched Asher Lane Bridal, a boutique that reflects her dedication to providing brides with an exceptional dress-shopping experience.
With over a decade of experience in retail and three years in dress design, Melody now curates a stunning collection of wedding gowns from renowned designers. While she no longer designs dresses herself, her commitment to helping brides find their dream gowns remains at the heart of her work. Melody’s journey is a testament to her unwavering dedication to making every bride's special day truly unforgettable.
Melody Hammett